Insurance
“Crystal spent over a decade rising through marketing leadership at American Family Insurance before making the leap into people leadership, and now runs Talent Acquisition and Inclusive Excellence across the company's five operating units. This year she's been publicly championing internship pipelines, arguing that investing in early-career talent 'isn't just good HR strategy, it's good business.' She's said the biggest three-letter title she's ever wanted isn't CEO, it's mom, and that same people-first instinct is exactly what she brings to how she builds AmFam's talent function.”